Blend & Gather | Branding & Website
0.1 The challenge
Blend & Gather is a premier cross-cultural wedding planner in Southern California who specializes in planning weddings for— you guessed it—cross-cultural couples. A client like this definitely needed a special and custom website. They wanted to undergo a revamp and rebrand to highlight their new offerings and specialty, so they went with a branding and website package all to be delivered within 3 months. What ensues highlights the project from concept to completion.
0.2 Branding & Identity
The client underwent a name change to immediately exemplify via the brand name what they do so that when visitors arrive to their website, there is little guessing about the purpose of the brand— blending two stories and gathering for matrimony. After determining their ideal client profile (ICP) and doing some investigation via brand questionnaires and interviews, and really honing in on their target audience I came up with their identity and branding, which included logo, assets, colors, and more.
0.3 The website
Wedding planning can be extremely time-consuming, cumbersome and has so many moving parts, so when visitors landed on Blend & Gather’s site, they needed to feel confident knowing the level of experience and white glove serivce that they were going to receive was going to be top-notch.
We set out to not only elevate everyone’s experience but set the bar much higher for high-quality and specialized wedding planning services.
For this project, I deliberately chose to spend time on User Experience (UX) research, interviewing the owner and employees of the company to determine what visitors were looking for when arriving at their old site and others. Based off of that research I built the User Interface (UI) via wireframes in Adobe XD instead of deciding to jump straight into designing the site on WebFlow. A significant amount of time was spent on revisions to the layouts and the feedback we got from our client was much more effective. In total, we designed about 8 screens for this project!
0.4 The final product
With a stunning new website strategically built to last, Blend & Gather has a powerful new business tool that will scale with their business for years to come. I’m so thankful for the trust the team placed in me and their respect for my design and development process.
Working together, we were able to design and build a world-class wedding planning website that’s beautiful, engaging, and easy to use.
*Update: Blend & Gather has closed due to the pandemic shutting down events across the world and no longer has its site up and running. Please check out some of the screenshots from their website.