Ethos Vapors
Ethos Vapors is a leading e-liquid and lifestyle brand sold world-wide which has created its own path, focusing on uniqueness, quality and innovation. They develop their own products that not only stand out above the rest, but have great mass appeal. I was tasked with branding and marketing for a new, retro themed series of salt nicotine based e-liquids for vaping. Logo, branding and marketing were all entrusted on myself. Below is the successful results of my research, ideas and designs.
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Logo design | Consumer packaged goods | Web design/banners
Branding, identity and logo design
Inspiration for the logos came from the re-emergence of 1980’s themed art. The retro themed e-liquid was set to launch during 2017 when hit shows like “Stranger Things” was very popular. To stay atop the trends, I ran with the 80’s themed concept and spawned the artwork into what you see below. Vibrant-electric colors, geometric shapes and 3d tex and vibrant colors to bring a hit of nostalgia to a smoking millennials demographic who stayed on top of the trends.
was created with consumer safety, compliance and warning labels in mind. There are many tobacco products out there that don’t take much consideration into warning their consumers that their products could be harmful. Proper regulatory specs and dimensions were adhered to during the creation of the labels while still maintaining brand integrity and legibility on such small 3 inch labels.
Packaging and compliance design
were created as part of the product launch campaign for web banners, social media, the Ethos’ and vendor e-commerce sites and print ads.
Web banner ads
The result was a cult following and an increase in brand and sales awareness, both online and in stores.