The Juice Punk
The Juice Punk is a Canadian-based vaping lifestyle brand that manufactures and distributes a myriad of high-quality vaping products from e-liquids to vape pens. I was tasked to create branding and a campaign for their new salt nicotine-based e-liquid—LIX (play off of salt licks). Below is the result of logo creation, branding, packaging, and marketing for the entire line of newly released products.
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Logo design | Consumer packaged goods | Web banners | Tradeshow design | 3d rendering Creative direction
Logos: The client wanted clean and modern branding to appeal to a different target audience than their primarily eclectic and grungy audience, to compete with more premium-styled brands. The logo needed to be timeless, contemporary, easily reproduced for different media, and stylish. I started straight away in Illustrator and manipulated a popular, versatile, and bold “Bebas” font to mimic a cigarette lighter icon. Below are the solution and results of the newly launched brand.
Labels and packaging were created for all 6 variations of their offerings, each uniquely branded for their individual flavors along with mandated warning labels and ingredients. After creating the labels, a mockup of each bottle is essential to accurately depict the product in its package.
Digital marketing and social media graphics were created to introduce and launch their new product line. The graphics were usable across print and web for different applications depending on the ratio and requirements, from brick-and-mortar storefronts to social media to e-commerce sites.
3D renderings (not photography) were created with outlined templates from the manufacturer and created in Adobe Dimension (a 3d program used to create photorealistic imagery primarily for products), to highlight the products as a lifestyle brand, rather than just a typical product on a shelf.
Tradeshow booth designs were requested for an upcoming industry event that required the use of the client’s new branding and products. I was provided templates of the different booth panels for their chosen display and created the design to highlight the newly created products and uniform branding.
The results were a sophisticated, but fun brand that aligned and resonated with a new, welcoming, and eagertarget audience.
